As the Super Eagles and the national teams of Jamaica, Zimbabwe and India prepare to participate in this year’s edition of the Unity Cup, partners in the competition are targeting a reach of 50 million viewers, marking a significant milestone in the evolution of one of the fastest growing international diaspora football assets.
Leading marketing and communications company, Teksight Edge, has been appointed as the lead sponsorship and commercial partner to Zantiri Africa, one of the investors in the Unity Cup 2026, offering brands and partners access to a highly engaged, multicultural and commercially attractive demographic.
The 2026 edition of the Unity Cup is scheduled to take place from May 26 to 30, 2026, in London.
Chief Operating Officer of Zantiri Africa, Franklyn Upeters, reflected on the opportunities associated with the partnership.
“Unity Cup has established itself as a culturally relevant and commercially compelling platform. Our partnership with Teksight Edge is focused on accelerating its growth trajectory unlocking new revenue streams, deepening brand engagement and delivering integrated value across the tournament ecosystem.”
General Manager at Teksight Edge, Odinaka Mbonu, also promised to deliver value.