Popular Nigerian film director, Ibidunni Oladayo’s television commercial for Unilever’s Vaseline emerged as a winner in five categories at the 2026 Cannes Lions International Festival of Creativity.
A statement he shared with the journalist Online on Sunday noted that the commercial, produced by Ama Psalmist Visuals, received one Gold award in the Social & Creator category and four Bronze awards in the Media, Health & Wellness, Brand Experience, and Social & Creator Healthcare categories.
The campaign, which sought to challenge the long standing “Nigerian Prince” scam stereotype while promoting the authentication of Vaseline products in Nigeria, was also recognized for its commercial success, generating more than 2.8 million organic views within 10 days and recording about 5,400 conversions during the same period.
Reflecting on how the project came about, Oladayo said the creative brief immediately stood out.
According to the filmmaker, the simplicity of the message and the commitment of the production team were central to the campaign’s success.
He noted that the award winning project was executed in partnership with Leo Burnett Singapore, MSL Singapore and Persuasion Communications London.
The latest achievement further strengthens Oladayo’s reputation as one of Nigeria’s leading television commercial directors.