Filmmaker Mildred Okwo has suggested that the ongoing edition of the Africa Magic Viewers’ Choice Awards could be its final outing, raising concerns about the future of the popular awards platform.
In a post on X on Monday, Okwo wrote, “I will be very surprised if this AMVCA is not the farewell edition.”
Her comment comes amid conversations around the commercial viability of the awards, particularly following recent ownership changes involving MultiChoice and its evolving content strategy.
In a separate X post on Monday, the filmmaker with the username @MealdredO, argued that the awards may struggle to justify continued investment under new ownership.
“I doubt the new owners will be interested in shows that don’t make a serious ROI in the first few years of buying the business. It costs a lot of money to produce that show,” she wrote.
The concerns come at a time when MultiChoice has been doubling down on its streaming platform, Showmax, positioning it as a major driver of future growth amid increasing competition in the digital entertainment space.
Jounalists Online had reported that organisers have confirmed the close of voting for the 12th edition of the awards, with winners set to be announced on May 9.