Nigeria’s marketing industry has attracted a total of $26.39m in foreign investments since 2023, signalling a cautious rebound in investor confidence after a sharp decline in 2024.
Capital importation data from the National Bureau of Statistics revealed that the sector recorded $22.13m in inflows in 2023 before declining to $1.29m in 2024. Yet, it recovered modestly in the first quarter of 2025 with $2.97m.
Stakeholders said renewed investment in the sector reflected the broader economic condition of the country.